The world of digital marketing is going through quick changes. Those changes happen so quickly that it’s hard to notice them. The digital marketing industry is dynamic and new trends pop up every short period.
If you will not be aware of those trends and adapt your business to the “new” industry, you may find yourself out of the game.
1) The Metaverse
The Metaverse is one of the hottest trends in digital marketing. The word “Metaverse” is a wide term for many different virtual experiences that users can have in virtual reality. Nike, Starbucks, and many other brands have already announced activity in the Metaverse.
Businesses are just beginning to explore the world of Metaverse, which is still considered new to them. Thus, it’s recommended to keep an eye on this trend.
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2) AI-driven tools
AI is used in a variety of digital marketing tools. Most talked about is OpenAI’s ChatGPT, which helps you write content and gives you helpful information when you need it, and Midjourney, which generates images from sentences/words you provide (prompts).
That is where the digital industry is heading.
The manual work is reduced, and automatic tools take place. It is crucial to stay aware of the newest available tools out there to save time and resources and stay one step ahead of your competitors.
If you want to learn how AI can help digital marketers, then reading this post may give you the answer.
3) Short videos
All the most popular social media platforms recommend short videos to their users; YouTube, Instagram, TikTok, Snapchat, Facebook, and many others.
Today short videos have become a popular way for consumers to consume information in short bulks. In the short term, long videos may become way less popular than they are now.
This interesting video talks about the dark side of short videos:
4) Voice search
People are increasingly using their voices to search for stuff. No matter where they are – on their mobile home screen, Siri, Google, YouTube, in their car, at home, and more.
Due to the wide use of voice search, the Z generation is less likely to use keyboards.
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5) Increased use of Chatbots
Chatbots have recently become widely used in all kinds of businesses. Chatbots provide customers with a great experience by letting them interact with the bot and asking for and providing the right information to the bot.
By interacting with a chatbot, you can generate new leads and encourage them to become customers.
6) Authentic content
The era of hardcore sale offers comes to an end. It’s a fact that most users prefer their content to be as authentic as possible. Users hate the feeling of being sold something.
Social media platforms like Facebook, TikTok, and Google show users ads that look more authentic and may not even look like ads at first glance.
7) Automated and personalized email marketing
Everyone knows that the most profitable marketing channel is email marketing. Personalized emails are much better than promotional ones, because they may be received in the Primary tab in the inbox instead of in the Promotions tab.
Automating email flows is efficient in providing value to your email list subscribers and increasing your sales using strong CTA’s (Call-to-action) inside the emails.
Are you interested in email marketing? Learn the basics in this post.
To conclude,
The digital marketing industry is changing rapidly. As a digital marketer or a business, you must be aware of the new trends and adapt to them so your competitors won’t get ahead of you.
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