In the digital era, Most businesses have websites, which they use to generate leads, phone calls, and sell products or services.
However, generating conversions on your website may be more complicated than you think.
As the internet is flooded with many similar websites offering the same services, you will have a tough time competing with them and generating conversions of your website traffic.
This article contains 6 ways to improve your website's user experience and boost conversions.
1) Simplify navigation
One of the elements you should check on your website is the ease of navigating through it. Ask for people you know to navigate through your website and hear their feedback. Is it easy to navigate? Is the navigation menu understandable and easy to read?
Many websites don’t pay enough attention to their website navigation even though it can increase the number of users who abandon the website instead of converting.
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2) Optimize page speed
A website’s loading speed is one of the most important factors that search engines consider when ranking your website. Therefore, you should do everything you can to prevent your website’s loading speed from being slow.
The recommended website loading speed by Google is under two seconds.
It is not only important for SEO, but also for user experience to have a fast-loading website. In some cases, users may abandon a website before it has fully loaded because they lack the patience to wait for it to load slowly.
You can use Google PageSpeed Insights to analyze your website’s loading speed and fix the elements that make it slower.
Some examples of website speed fixes are optimizing your website’s page speed by compressing images, minifying code, and reducing the number of HTTP requests.
Optimizing page speed is an important element in SEO. Learn the most important things in SEO by reading this post.
3) Make your website responsive
According to Oberlo, mobile phone traffic has surged over the past decade. The percentage of web traffic coming from mobile phones in February 2023 was 60.67%.
Making your website responsive means making your website adapted for both mobile and desktop. You can improve your website’s user experience, user interface, and conversion rate by making your website responsive.
4) Personalized user experience
Make the offers, content, images, and videos on your website personalized and as relevant as possible to the type of people that visit your website.
It will help you connect with users on a deeper level, increase your conversion rate and make your target audience realize that you understand their problems and want to help solve them.
This video shows an example of website personalization:
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5) Use clear CTA's (Call-to-actions)
A strong, clear CTA can help guide users toward a specific action.
Make sure to include a CTA where needed, and use the right colors and visuals to make it stand out and catch user attention.
For example, a marketing agency like us has its About page, where users can read about our company. At the end of the page, there’s a solid CTA button that encourages users to click on it and start working with us.
6) Test and optimize
Your website or landing page will never be perfect. There can always be a better version of it that will convert even more users.
Keep improving and testing different variations of your website and landing pages. Use analysis tools like Google Analytics to determine which version of your website has a better conversion rate.
Remember, in A/B testing, change only one element each time.
To conclude,
With the market flooded by many similar websites, working hard to improve yours is critical.
Apply the ways of improvement to your website and keep testing the changes until you reach your marketing goals.
If you have an online E-commerce shop and wonder how to promote it, then reading this post may give you the answer.
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