Nowadays, every digital marketer uses email marketing. Your campaign can generate great results if you use it properly, whether it’s for sales or brand awareness.
According to Omnisend.com, for every $1 that businesses spend on email marketing, they receive an average of $40 in return, which makes it one of the most profitable marketing channels.
It’s a decent method for converting leads into sales since you can send personalized emails to a specific audience. Leads that have already been pre-qualified can also be re-marketed with it.
If you have an e-commerce website and wonder how to promote it, then reading this post may give you the answer.
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Email marketing is powerful at each phase of the client lifecycle:
1) Awareness
Subscribers will feel more connected to your brand if you share a newsletter with helpful tips.
2) Consideration
Customers who are interested in specific products can be sent relevant emails featuring those products. The more you trigger people’s consideration of your product, the more likely they are to purchase.
3) Purchase
Encourage your customers to purchase a product by promoting it with special offers (Discounts, deals, etc.).
Using “FOMO” (Fear-of-missing-out) can increase your conversion rate. for instance, “Buy product X for $100 off just for the next two days!”
4) Retention
Nurture your relationship with customers to ensure they remain loyal to your brand. After your customers buy from you, you should keep sending them relevant emails with new deals, products, tips, and more.
The purpose is not to let those customers forget about your brand. However, make sure not to send your customers too many emails.
5) Advocacy
Turn your customers into brand advocates by making them promote your products/services. For example, refer your friend and get a discount on your next purchase.
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The different types of email marketing campaigns:
Newsletter
This is the most common email campaign. Subscribers are connected and informed about product updates and get useful tips, discounts, and more.
How to perform it at its best? Stack your email content, create a compelling header, share only useful content, and follow a schedule.
This great video explains how to build a newsletter for beginners:
Promotional emails
Drive revenue by sending special offers through promotional emails.
How to perform it at its best? Personalize your campaigns, include time-sensitive offers, prefer to send offer emails on holidays, use strong CTAs, and create FOMO.
Abandoned cart emails
These emails are sent to customers who abandoned their shopping cart before completing the purchase.
Reminding those people to come back to your website and complete their purchases will help you increase your sales by much.
How to perform it at its best? Include discounts and other offers in your emails to convince your recipients to complete the checkout on your website. There are many abandoned cart email templates that you can use with different tools.
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Like in other digital marketing channels, you must do A/B testing in Email Marketing.
After starting a campaign, you can change and test elements such as the sender’s name, subject line, email copy, CTA, Email design, Image, etc.
The A/B testing never ends because there is always another option that will perform better than the previous one.
How to write the best email subject line?
- Include a number in your subject lines because they usually perform better. For example, write “7” instead of “Seven”
- Make your subject line personalized – It helps improve the open rate and CTR
- Make sure your subject line is not too long. According to Campaign Monitor, the ideal length of the subject line is 17-24 characters as they are more likely to boost email open rates
- Use FOMO in your subject line to create a sense of urgency
How to write the best email content?
- Write only content that is relevant to your subscribers
- Use bullet points to make the content readable
- Don’t use a lot of images
- Prefer not to use over-designed templates
- Make it look like you send an email to a friend
- Avoid grammatical mistakes
- Use recipient names
- Add a clear CTA (Call-to-action) at the end
To conclude,
Email marketing is one of the most profitable marketing channels every marketer should use. Send only relevant content to your subscribers so your email address will not get marked as a “spam” address.
It takes time and consistency to gain a lot of subscribers to your email list, but it will be worth it in the end, so keep working!
This post may interest those looking to build a strong brand online by combining different marketing channels.
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