Whether you use LinkedIn for finding a job, hiring employees, meeting new people, promoting a business, or just for fun, you should know that growing on LinkedIn is not easy.
If you plan to take LinkedIn seriously and grow on this platform, you must read this article.
There are several key factors that you need to apply to your posts and overall behavior on this platform to grow and build an audience.
Understanding the background:
LinkedIn is the world’s largest professional network on the internet. The social media platform works through websites and mobile apps and focuses on business and employment.
A study by LinkedIn shows that it’s the leading platform for lead generation, and 80% of its 900 million members drive business decisions.
Like all the other social media platforms, it is hard to succeed from scratch as you are barely known.
The secret formula to growing on Linkedin
There is no one answer for why a Linkedin profile becomes successful and receives lots of impressions, but there are a few principles that will increase your chance to grow if you follow them in the long term.
1) Write for the readers and not for yourself
It’s the most important tip, not only on LinkedIn but on any other social platform. It is noticeable if a post provides value to its readers or not.
Try being the content creator everyone looks forward to reading, whether you have a personal or a business profile.
Would you like to write interesting content with a high engagement rate? Read this post to find out how.
2) Create relevant connections
You can send a connection request to other users on LinkedIn. Once someone accepts your connection request, you will both follow each other. Create connections with relevant people in your niche so your posts will interest them.
A common mistake is creating new connections with irrelevant people, which causes your post engagement rate to drop, as your content doesn’t interest them.
As for 2023, the LinkedIn weekly connection limit is 500 per week.
Sending connections to relevant users can help you increase your follower base and gain more impressions on your posts.
Don’t exceed the weekly limit so LinkedIn doesn’t label your account as spam and reduces your reach.
3) Stay focused on your niche
Growing on LinkedIn is a long process that requires consistent content creation. It’s not about generating random content but creating content that interests your target audience.
Upon posting new content, think of the value that your target audience receives. It may be a waste of time if they don’t receive any value from it.
4) Be active and contribute to the community
Don’t expect your connections to engage with your content unless you engage with theirs. LinkedIn is all about giving and receiving.
Build good relationships with your connections by commenting on their posts and showing appreciation. Write meaningful comments that declare your interest in their content instead of writing general comments.
By engaging with your connections regularly, you will eventually notice that they start engaging with your content as well.
You can also answer questions and share your knowledge by commenting on posts.
If you have an independent business or want to start one, this post will show you how to grow it correctly.
5) Join groups
Groups are a great way to meet new people from your industry or with the same interest. It’s easier to connect with users from inside your group and build strong relationships with them.
Share your content with the group as long as it’s relevant to the group members.
In most cases, your posts gain more impressions in a group than on your profile page.
To conclude,
LinkedIn is one of the most effective social networks for building business relationships. Therefore, every digital marketer should use LinkedIn.
The secret to LinkedIn growth is hard work and consistency while being active, posting relevant content, and building relationships with your connections.
