For years, Instagram has been one of the most popular social media platforms for businesses and individuals.
To grow successfully on Instagram, you must be familiar with its current features. Instagram has undergone many changes over the years, so knowing what it is today is crucial.
First, remember that growing an Instagram account is a long process that requires regular effort and dedication. There is no easy way to grow on the platform in one day, but applying the following tips can help you to grow and get more Instagram followers in the long term:
1) Optimize your profile
Your profile is like a wall representing who you are or what kind of business you have. Making your Instagram profile look the best can help you make a good impression on your profile visitors, so they may like your posts and become your followers in the future.
Make sure your profile includes a clear and concise bio and profile image.
If you have a business account, provide contact methods and a link to your website or landing page to take advantage of the traffic on your Instagram profile page.
Adding relevant story highlights can also upgrade the look of your profile and make it look more professional.
Discover all of Instagram’s features you can use to get more followers by reading this post.
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2) Post high-quality content
It may be tempting to publish many posts to increase your account reach. However, posting too often makes it hard to generate high-quality posts.
Focus on quality instead of quantity to grow and attract new followers.
Write engaging content that is relevant to your niche. You can share industry news, opinions, reviews, how-to guides, and more.
Always watch other popular Instagram profiles and learn from them to improve your content and grow.
3) Engage with your audience
If you think about it, you write content to grow your Instagram account and gain more followers. If you already have followers who engage with your posts, show them respect and appreciation by responding.
Always respond to comments, direct messages, and taggings to increase your account engagement rate. Engaging with followers can help build relationships and increase brand loyalty as well.
4) Post regularly
Succeeding on Instagram is a long process. Therefore, you should stick to a regular posting schedule. The idea behind posting on a regular basis is to be remembered by your followers.
If you stop posting for a few weeks, it is probable that your account engagement rate will drop, as your followers feel less connected to you.
Maintain your brand awareness on Instagram by uploading high-quality content on a regular basis.
Is there a connection between succeeding on Instagram and working out? Read this post about the connection between working out regularly and growth marketing.
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5) Use Instagram Ads
If you want to increase your post reach on Instagram, consider using Instagram Ads. It is a great way to expose your content to specific audiences you define and connect with more users faster than doing it organically.
Determine your campaign objective, whether you want to drive traffic to a landing page, get more leads, or just increase engagement with your posts.
Even though using Instagram Ads may sound like the best solution to grow, it’s also important to build your profile well and upload content on a regular basis to increase your organic reach over time.
This is a full beginner’s tutorial video for how to use Instagram Ads:
6) Leverage Instagram Reels
Uploading vertical videos as Reels can help you get exposed to many users organically.
The Reels algorithm works differently – If users interact with your reel, then it may get exposed to more and more users, even to hundreds of thousands!
There is no limit to the exposure you can receive on Instagram Reels, and you can also succeed with it if you have a pretty new Instagram account without many followers.
To conclude,
Growing on Instagram is a long process that requires hard effort and dedication. You can get more Instagram followers by applying the tips provided in this article for long-term growth.
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