Instagram is one of the biggest social media platforms for businesses and brands. Even though its algorithm has gone through many changes, one thing has remained the same – Hashtags on Instagram.
Using hashtags correctly can help you reach a larger audience, generate more leads and sales, and ultimately grow your business.
According to SocialPilot, as of 2023, on average, 10.7 hashtags are used in Instagram posts. It means that hashtags are still popular, so you should also take advantage of this feature.
According to Instagram’s creators’ page, the ideal number of keywords for a post is 3-5.
The maximum amount of hashtags you can use is 30 in one single post. However, using too many hashtags can look unappealing and cause your marketing message to look a bit messy.
How to find the best hashtags on Instagram?
1) Identify your target audience and market
Defining your target audience is essential to know the right kind of hashtags you should be looking for. Before trying to find hashtags on Instagram, you must understand your target audience’s interests, demographics, and preferences.
If you skip this part, it can cause you to choose irrelevant hashtags that will not contribute to reaching your target audience.
Discover additional ways to grow your Instagram followers by reading this post.
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2) Brainstorm hashtags
Begin brainstorming hashtag ideas relevant to your Instagram content after determining your target audience and market.
Think about short-term and long-term ones, as well as broader and more specific hashtags.
3) Start with a hashtag research
There are many tools and apps for analyzing any Instagram hashtag and viewing the total number of posts that use specific hashtags, as well as competition metrics to help you choose between different hashtags according to your account’s reach.
Learn how to do market research using ChatGPT by watching this video:
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4) Analyzing competitors
A smart thing to do is learn from others, especially from your competitors. Analyze your competitors and other influencers and check which hashtags are being used the most by them. It can help you detect new trends and popular hashtags worth using in your posts.
It is essential to differentiate your brand with a unique set of hashtags. However, using popular hashtags in your hashtag set can help increase your reach.
5) Incorporate popular and niche hashtags
Combine popular hashtags with high search volume and broader audience, and niche hashtags with a specific audience and community.
Your posts are more likely to be discovered by many users using popular hashtags, while niche hashtags are more targeted and align better with your brand image.
6) Monitor your performance
Always analyze the performance of your hashtags. It can be done using advanced tools on the Internet or simple tools by Instagram such as “Account Insights”.
Try using different hashtag sets to see which ones perform better and increase your post engagement rate. Monitoring your hashtag performance and optimizing it is like A/B testing – Choosing the right hashtag sets that perform well and testing new ones to improve results is crucial.
To conclude,
There isn’t an “Ideal hashtag set” relevant to all content creators on Instagram. To achieve great organic results, creators must find hashtag sets relevant to their content, audiences, and marketing messages.
Utilize all Instagram’s features to boost your growth. Read this post to learn how.
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