Giving Marketing Agencies Access to Your Ad Accounts – The Safe Way
Giving account access to marketing agencies or freelancers can be a scary task. As a business owner, you may think that the only way to grant someone access to your account is by giving your username and password, which is risky. But the truth is that you can grant access to someone only to your ad account without providing your user info. Why should you grant access to your ad accounts to somebody else? In most cases, the reason for giving access is that you hire a business service to manage, create, or optimize your PPC campaigns. Without ad account access, it will be impossible to view and perform any changes in your ad account. Therefore, you must grant access to the one you work with. There are many different advertiser platforms out there, and it’s not easy and intuitive to find the way to grant access to others on each platform. However, you should never give your username and password (Which is a risky thing to do). The correct way to grant access is by granting only ad account access on each platform. It is the safest way because whenever you want, you can remove the ad account access from those you invited to manage it. The easiest way to grant someone else access to your ad account is by letting others take control of your desktop with software like “Anydesk”, or “Zoom”. All you have to do is watch as they grant themselves access through your desktop. Still, want to know how it looks or do it by yourself? Giving access to your ad account on Facebook/Instagram (Meta): You first need to access your Facebook Ads Manager Each Facebook user has a personal advertiser account connected to it. You can access your ads manager by clicking this link: https://facebook.com/adsmanager You can also reach the ads manager through your Facebook feed: AD: How to grant access to others? Once you get into your ads manager, look for the “Settings” button in the bottom left corner: If you have a private Facebook ad account, click “Add people”, then you can invite other users to manage your account without giving them your username and password. You will see a screen that looks like this: In case your ad account is a business account, once you click on the “Settings” button, you will be redirected to the business settings. There you should go to the “People” tab and click on “Add”, then you can invite any email address to your business and assign your assets to that user. It is recommended to invite the user as an employee instead of an admin and assign only the relevant assets that will be managed by that user, instead of giving the user full control over your business account. if you are interested in growing your Facebook page organically, this post may interest you. Giving access to your ad account on Google Ads: Go to your Google Ads account at: https://ads.google.com/ Click on “Tool and settings”. AD: Under “Setup”, click on “Access and security”. Afterward, you need to click on the “+” sign and invite any Google-associated email to manage your ad account. If you want to create a Google Ads campaign that works and generates results, you can learn how to do it by reading this post. Giving access to your ad account on Linkedin: You can access your Linkedin campaign manager by clicking this link: https://www.linkedin.com/campaignmanager You can also access the Linkedin campaign manager from your feed. When you are in your Linkedin feed, you can click on “Advertise” on the top right corner. AD: Once you are in your Linkedin Campaign Manager, click on “Account settings” -> “Manage Access”. Then click on “Add user” and you will be able to grant access to any Linkedin user to manage your ad account. Giving access to your ad account on Outbrain: First, go to your Outbrain ad account at: https://www.outbrain.com/ Once you see your account dashboard, click on “User Management” from the menu in the left corner, and then you will be directed to a page on which you can add users to manage your Outbrain ad account. Giving access to your ad account on TikTok: Go to your TikTok business account at: https://business.tiktok.com/ And then, click on “Users” -> “Members” -> “Invite member”, then you will be able to invite an email address to join your TikTok business account. You can also assign specific assets to that user, so he/she won’t have full control over your business account. To conclude While granting access to other people is considered the safest option, you still need to do it with caution so hackers won’t gain control over your digital assets. So pay attention to that and also don’t grant full access if it’s not needed. AD:
YouTube Growth Strategy – The Fast Way
Starting a YouTube channel is the easiest thing ever, you only have to create an account and upload your first video, the second video, and so on. However, succeeding with your YouTube channel is a different story.According to Zippia.com, There are over 51 million YouTube channels out there, a number that grew by 36% since 2021. An interesting fact is that only 29,000 YouTube channels have over 1 million subscribers. Why is it so hard to grow on YouTube? The answer to this question is pretty simple. As the competition grows, it becomes harder and harder to succeed. The number of viewers on YouTube could be represented by a big cake. It’s hard to eat a big slice of the cake if you compete with so many YouTube channels for the same slice. AD: Before reading what YouTube growth requires, ask yourself first: “Am I willing to dedicate my efforts, be consistent, and have a solid strategy to grow on YouTube?” If your answer is yes, then you should keep reading! These are one of the most important rules you should apply to your YouTube growth strategy to become a successful monetized channel: 1) Identify your niche and target audience Determine what kind of content you will upload, and who your channel is intended for. For instance, your channel may be going into the niche of gaming, travel, fashion, reviews, etc. To create content that is relevant and interesting to your target audience, you must define who they are. Sticking to one niche is highly recommended. Channels that upload videos from different niches will face a problem when it comes to building their audience. If you also wish to grow on other platforms like LinkedIn, this post may be useful to you. 2) Focus on quality instead of quantity It is tempting to upload as many videos as you can to expand the reach of your channel fast. But the YouTube algorithm prefers to expose high-engaging videos that provide real value. Therefore, if you want to grow on YouTube, then focus on creating content regularly, but it should be quality content. AD: 3) Promote your channel on social media Most big channels are active on many social media platforms, which helps them to attract new viewers and subscribers. As a new YouTube channel, it will be extremely hard to gain views on your videos, therefore sharing them on social media can be beneficial. Even though it’s hard to stay consistent and active on social media, you should do your best to promote your channel to as many relevant people as you can if you want to build your audience. 4) Learn from analytics YouTube provides you with a useful tool called YouTube Analytics, which helps you to track your progress, see what works and what doesn’t, and adjust your strategy accordingly. You should always check your channel performance through this tool to make the right decisions about what kind of content you should focus on in the next videos. Pro tip: YouTube has released an option to test different thumbnails for your videos. You can provide up to three different thumbnails to find the one that works best and gets people to both click and watch your videos for the longest time. This video shows how to understand YouTube Analytics and learn from it: https://www.youtube.com/watch?v=bkM4Eij8a8c&pp=ygUiaG93IHRvIHJlYWQgeW91ciB5b3V0dWJlIGFuYWx5dGljcw%3D%3D 5) Leverage YouTube “Shorts” Shorts are short-length vertical videos like on Instagram/Facebook Reels and TikTok. It is easy to gain many views through Shorts compared to long videos, so focusing on it will help you build your audience faster. If you want to learn how to create a short viral video, this post may give you the answer. 6) Consistency As simple as it sounds, consistency is the key. Make sure that you post your content regularly and try sticking to a schedule, so your viewers can know when to expect new content. To conclude, Starting on YouTube may sound easy, but as soon as you start you are going to find out that it’s extremely hard to stand out from your competition. The fast strategy for YouTube growth consists of many different elements, but the most important one is consistency. AD:
6 Tips for Writing an Engaging Social Media Post
Uploading social media content is a crucial element of digital marketing these days. Businesses that don’t upload content seem like they don’t exist. If your business wants to reach as many customers as possible by regularly posting high-engaging content, this article is for you! Here are the 6 tips for writing an engaging social media post that will help you achieve your business marketing goals across all platforms: 1) Write the content for your readers and not for yourself It is essential to follow this rule. Users can decide whether your post is useful within two seconds. You should strive to become the content creator that everyone looks forward to reading. Make sure that your posts provide real value to your readers. For example, this post on the biggest trends in digital marketing may provide valuable insights to your audience. And one important tip: Do not rely on AI to write your content. People these days can tell in a few seconds whether the content is human-written or generated by AI. AD: 2) Write the value of the post in its beginning When people scroll through the feed and encounter your post, they see only a few sentences of the post, so it’s crucial to make it eye-catching and short. This is a great way to catch user attention and drag the user to read your content. 3) Format the post in a way that is easy to read It’s hard for users to read a lot of content these days. Therefore you should try to make your post organized and divided by sections, titles, and spaces, so it will be easy to read. Writing posts that contain very long phrases will just make your readers pass them instead of reading them. 4) Use an eye-catching image/video When people view an eye-catching image or video, their eyes will get “stuck” on it, and that’s the chance to catch their attention and read the whole post. Using eye-catching colors like yellow or blue in an image or video is recommended. However, keep in mind that the image or video must be logically related to your post’s text. AD: 5) Ask questions It is also highly effective to simply ask questions in social media posts to create highly engaging posts. You know your audience the best. Therefore, asking them a relevant question about something in your industry or something personal may be a great way to start a conversation with them, which will help your post be more engaging and reach many users. For example, if you are a restaurant, you could ask your audience, “What is your favorite dish on our menu?”. This way you can improve your post engagement as well as gather valuable feedback from your customers. This great video shows the keys to asking questions on social media: https://www.youtube.com/watch?v=f5P0Kk6TmHM&pp=ygUqaG93IHRvIGFzayBxdWVzdGlvbnMgaW4gc29jaWFsIG1lZGlhIHBvc3Rz 6) Use humor Even though many brands stick to a serious position, inserting humor into some of the posts can help receive more engagement as well as help your audience become more emotionally connected to your brand. It’s totally fine to laugh with your audience in some cases. In conclusion, There are many different social media platforms out there. Each platform has its way of promotion. But dragging people’s attention is something that always works the same. Therefore, try sticking to the tips for writing an engaging social media post and watch your impressions grow as time passes. If creating a short viral video is something you want to do, then this post may interest you. AD:
Growth Marketing & Working Out Regularly – How Are They Connected?
Could you believe that working out regularly and growth marketing are connected? Some people may think this is nonsense after reading this sentence. However, reading this post may change your mind. Every marketer defines success differently when it comes to growth marketing. Whether your definition of success is measured by gaining a certain amount of followers, working with a specific number of customers, or generating a 6-figure income for your business, most people find out that it is extremely hard to achieve success in growth marketing. Why is it happening? The main problem that makes people abandon their goals is the inability to stick to their efforts in the mid to long term. As a growth marketer, you probably know that perseverance is one of the most important values in marketing, as you need to keep delivering your marketing message to your target audience time and time again. Many businesses that try to grow put heavy efforts into marketing at the beginning, but are unable to keep doing it for a long period, which eventually leads to frustration and abandonment. Taking the time to reply to comments on your posts, being active on social media, and writing new blog posts every week, are all examples of perseverance in marketing. If you are into growth marketing, this post on how to grow an independent business may interest you. AD: So what’s the connection between growth marketing and working out regularly? When you train in the gym or do other types of exercise that require physical and mental effort, you probably encounter those people that are “always there” and see them every time you go. Think about those people for a moment or ask them how they feel about their self-fulfillment and how they rate it from one to ten. There is a better chance that their answers are in the upper third of the ladder in most cases. Why would they feel like this? Whether those people exercise just for fun or to achieve a specific goal, they know a lot about perseverance and they keep working out day after day, with no excuses, even if they had the worst day. Instead of watching TV, spending time on social media, or any other Dopamine-releasing activities, they choose to invest their time in themselves and go to train. By persevering in training, people will be able to persevere in other activities they desire, giving them a big advantage over others in goal achievement since every big dream is made up of many little steps. The process of growth marketing is an endless one, which is built slowly. Therefore you must persist and enjoy the journey and the achievement of little milestones along the way. In conclusion, Even if you don’t exercise at all, it is recommended to do any kind of exercise at least 2-3 times a week, which can be short ones (20-30 minutes). Spend time before or after work, or even during your break, and invest in your own body and mentality. You will be surprised to see a great improvement in your mood as well as the ability to become a great growth marketer and reach your marketing goals. Have you ever wondered what skills you should have as digital marketers? This post will give you an answer. AD:
Ad Creation Tips: 7 Ways to Think Creatively
Have you ever tried creating an ad for your business, and it didn’t work out? If so, this article is just for you. These are the seven ways to think creatively during ad creation that most advertisers out there use, and you should use them as well: 1) Identification of product attributes and values Describe the attributes of your product or service and think of the value that the customer receives by using it. A common mistake among many advertisers when creating ads is assuming that the target audience will understand the value of the product/service by themselves. Ensure that the value of your ad is highlighted, so there will be no doubt about it when people view it. 2) Exaggeration of situations Think of daily situations that most people experience regularly and use exaggeration to intentionally turn those situations into nonsense and highlight the value of your product. Exaggeration of situations can be quantitative, relative, contextual, personal, etc. AD: 3) Using an activity You can use any kind of activity within your advertisement to make your target audience perform a specific action that will cause them to understand the value of your product or service by themselves. Even thinking a little thought in your head can be considered an activity, as well as clicking on something, asking something, etc. If you use this method, you must avoid using complex activities, since failing activities will leave your audience unimpressed. If you also want to learn how writing creative social media posts, this post may interest you. 4) The missing element Your advertisement can also be made more attention-grabbing by removing an element. There may be missing elements such as the title, text, visual, product image, logo, brand name, promise, etc. You should make sure that your marketing message is emphasized after subtracting the element. You may switch between different elements until you find the right one to subtract. 5) Exaggeration of results Exaggerate the potential results of using your product to highlight its value for your customers. It’s like someone eating gum and becoming extremely successful because he ate it first, rather than just feeling good for a moment. 6) An absurd alternative Compare your product with ridiculous solutions that can’t solve any problems. Correct comparisons make your product look like the only solution that makes sense, encouraging viewers to consume it. An example would be when someone wants to eat food and there is only one restaurant in the town, which makes it the only option he has left. However, you need to compare that restaurant to other ridiculous solutions, such as eating food made of plastic in furniture stores. Using humor is highly recommended in creating memorable and effective das AD: 7) Image or metaphor One of the best ad creation tips is to define the main message, idea, symbols, ingredients, and characteristics of your product or service and then combine them to create a creative image or metaphor that will be remembered by the viewers. I recommend watching this great video which explains the psychology behind good advertising: https://www.youtube.com/watch?v=icwWpAHReWg To conclude, The methods listed in this article will guide you and provide you with the path for creative thinking and the best ad creation ways when you are wondering how to create outstanding ads that will be remembered for a long time. You can also combine AI in your workflow to create the best ads. Read this post to discover how. AD:
How Businesses Can Leverage Facebook Groups for Organic Growth
How have Facebook groups become one of the best sources of organic growth for businesses? Businesses on Facebook enjoyed a great deal of organic exposure to their content for many years. But since around 2014, there has begun an observed decline in the organic reach of businesses on Facebook. The reason for that is that Facebook has started showing more ads on the platform, which naturally causes greater competition among content creators and advertisers. So yes, you can claim that Facebook has become a pay-to-play platform. However, it is only partially true. You probably already know about Facebook’s groups/communities. This concept has been around for years. So why has it recently become so popular on the platform? According to CNBC, Mark Zuckerberg shifted Facebook’s focus to groups in 2017. letting users customize their feeds and interact with other community members with the same interests to improve the user experience on the platform. AD: So how can businesses take advantage of Facebook groups to receive organic reach? Groups are a great way to grow organically on Facebook because users are more exposed to the content of groups. The exposure to group content can be very high, especially if you engage with the group’s content regularly. Businesses that take advantage of this fact, open a community that is related to the industry of their business, and by helping others and providing great value, they attract user attention to their business organically. A great example of a branded Facebook group is a group with a business logo in its cover image or a group with a business name in its name. For example, “Digital Marketing Industry – by Ultraise”. Businesses can also grow their facebook page and enjoy organic growth. Read this post to learn how. This great video explains well how businesses can take advantage of Facebook groups: https://www.youtube.com/watch?v=eHCJg_nkQns&pp=ygUraG93IGJ1c2luZXNzZXMgY2FuIGxldmVyYWdlIGZhY2Vib29rIGdyb3Vwcw%3D%3D What are the pros and cons of leveraging Facebook groups for organic growth? Pros: 1) Once the Facebook group is big enough, it will start “feeding itself” which means that community members will submit content more often and interact with each other. This helps the group grow organically and attract new members who get exposed to your business. 2) As a group owner, you have the opportunity to provide real value to your community members and increase your brand’s credibility. 3) Engaging with your target audience has never been easier. You can ask your group members different questions to receive valuable information for your business. Cons: 1) Building a Facebook group from scratch can be frustrating as it requires a lot of time and investment in inviting new members and creating engaging content regularly. 2) If you promote your business too aggressively, your brand can lose its trust and be seen as spammy. 3) Algorithm changes may negatively affect Facebook groups and lead to a drop in impressions, and if you accidentally violate the Facebook community guidelines it can lead to your group being terminated. To conclude, businesses and brands with only Facebook pages must realize that it is not enough nowadays. It has become extremely hard to gain a fair amount of impressions on your content. Therefore, many pages become inactive, which hurts the look of your brand. If you decide to create a new Facebook community for your business, take into account that it requires a lot of hard work and dedication. However, eventually, your business will be able to generate great results. If you want to grow organically on platforms other platforms, this post about growing on Threads fast may interest you. AD: