Have you ever wondered about the secret formula for creating a short video that goes viral? Read this article if you want to create a short viral video on TikTok, YouTube Shorts, or Instagram/Facebook Reels!
A little background of the short content trend:
These days, users on most social media platforms, especially the Z generation, are used to consuming content in short videos. Watching a 15-30 second video is easier than reading a long text or watching a long movie.
According to Qustodio, with an average daily usage of 107 minutes in 2022, kids spent 18% more time on TikTok than on YouTube video content – a 60% increase over 2021.
Creating short content is a digital marketing trend. Read this post to discover the 7 biggest trends in digital marketing.
Your chance to come into play is already here!
Creating short videos that go viral can help your business expand its reach on social media platforms and attract new clients.
Before reading the secrets for creating a short viral video, you must keep in mind that:
- It takes time for the algorithm to “trust” you as a quality content creator. For new short content creators, gaining thousands of impressions on the first videos is difficult. It means that even if you upload quality content, don’t get frustrated if it receives just a few impressions.
- There is more than one way to create a short viral video.
- You can’t always explain why a video goes viral.
The 7 secrets for creating a short viral video:
1) Keep it short
Users are not used to holding their attention for a long time. Therefore, you should keep the video as short and brief as possible while keeping it focused on the value you deliver.
When users watch your whole video, it helps the algorithm to determine that your content is high quality, which eventually helps to get more impressions and followers.
2) Use a strong "hook" at the start
Users decide if they watch your whole video in under 2 seconds. Encouraging the users to watch the full video right from the beginning can help increase the average watch time and reach.
Additionally, you can explain how the video will benefit users at the beginning, so they have a real reason to keep watching and not swiping up.
3) Use animations, effects, and sounds
One of the best ways to keep user attention is to insert different elements into your video, like pop-up sounds, funny gifs, images, and more.
Plain videos can be considered boring and will barely catch user attention.
4) Use humor
Don’t hesitate to insert funny jokes and humor into your video, which creates a strong connection between you and your viewers.
Inserting humor can be done by telling jokes, using funny video effects, funny gifs, and more.
5) Learn from others
You don’t have to create a new video concept every time. You can get inspiration by watching other successful short content creators.
Try to analyze the reasons behind their success; How do they edit their videos, what topics do they talk about, and what specializes them among all the other creators?
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6) Analyze your content
Use insight tools to understand the type of content users are more engaged with. It can take time, but eventually, you will know which videos work best for you and are worth focusing on.
7) Be authentic
In your videos, be as authentic as possible to create a strong connection with your viewers. Authenticity and reality are key to making the videos engaging.
To conclude,
Leveraging short videos can generate great results for your business or brand. Once you figure out the type of content that works best for you, it will be easier to get exposed and reach new audiences.
The key is consistency and analysis of your content along the way – This will help you grow and be able to create short viral videos in the future.
