With so many websites on the internet, it is difficult to stand out. Today, SEO (Search Engine Optimization) has a vital role in driving relevant traffic to your website. SEO can be one of the most profitable traffic sources if it works well. Before presenting the most important things in SEO, let’s understand the background.
According to ahrefs.com,
The highest quality leads that marketers generate come from inbound (SEO, blog content, etc.).
It means that as a marketer or a website owner, doing SEO can increase the number of leads received and their quality.
However, remember that SEO is a long process that requires hard effort and dedication. unlike PPC marketing (Pay-per-click), SEO drives slower results but can be more steady over time.
These are the most important things in SEO:
1) Content
Content is king. It is a well-known sentence and a true one. It doesn’t matter what topic your website is about. Great content is what drives more relevant traffic and improves SEO quality.
Focus on creating valuable, informative, and engaging content in every part of your website to keep visitors reading and improve your SEO score.
Search engines prefer to expose accurate, quality content that provides real value to its readers.
Many people think that SEO is a complicated technical task. However, the most important thing is not even technical, so focus on providing the best content to enjoy the outcomes later. Good quality content also makes a positive impression on your website visitors and increases brand credibility.
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2) Keyword research and optimization
Having good content is not enough. The content should be around a specific topic, for example, marketing, law, finance, and more.
Before creating content for your website, ask yourself if the content is relevant to its niche.
Conduct keyword research using SEO tools like Semrush, Google Keyword Planner, and more. If your website is new, you may focus on keywords with low competition.
The idea behind SEO is to promote specific keywords on your website over and over again. And then, the search engines will recognize it and drive relevant traffic to your website.
Learn how to perform keyword research with Semrush by watching this video:
3) Make your website responsive
It means making your website mobile-friendly. It is crucial to optimize your website for mobile devices because most users browse the web on their mobile devices these days.
The process includes making sure your website looks good and there are no functionality problems. It also includes optimizing title tags, meta descriptions, header tags, URL structures, and image alt tags.
Search engines understand content and context more easily when meta tags are well-formatted and descriptive. Header tags organize content based on the hierarchy of content on each page.
Optimizing your website also means the page load speed should be fast – less than 2 seconds, especially on mobile.
This post may be of interest to you if you want to improve your website experience and boost conversions.
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4) Backlinks and link building
Link-building and backlinks make sense. It is based on the idea that if high-quality websites link to your website, then your website must also be high-quality.
As well as the opposite – If your website links to other high-quality websites, then its quality is likely to be high as well.
Link building is not an easy process, but it is worth investing in it if you want to get another “SEO boost” and gain more relevant traffic.
To conclude,
The way of doing SEO has changed over the years. A few years ago, many different methods tried cheating search engines into thinking that a website’s SEO rank should be high. However, today search engines have become smarter than ever and care the most about user experience and content quality.
Focus on the elements presented in this article and watch your SEO rank rises over time.
Combining SEO and PPC is recommended for a long term growth. Learn how to create a Google Ads campaign that generates results in this post.
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