With more than 700B channel views and over 900M active users, Telegram provides an excellent opportunity for brands and businesses that want to grow their market reach across various income brackets and age groups.
Whether you’re a channel owner wanting to boost earnings or an advertiser aiming to reach more people, keep reading this comprehensive guide to learn all about the Telegram Ads Platform.
This post may also interest you: The Best Ways to Grow a Telegram Channel
Why It’s a Great Time to Invest in Telegram Ads
1) Has extensive audience reach
It’s a trendsetter platform that redefines how users consume information, news, and entertainment online. Telegram’s advertising space isn’t cluttered, allowing you to reach a wide audience without the competition overload seen on other advertising platforms.
2) It has excellent safety and privacy features
Telegram has rigorous adherence to information safety, following a data-free approach. Telegram ads don’t rely on user data or cookies to target paid ads.
Instead, consumers align ads on different channels and groups that resonate with their brand message.
You don’t depend on third-party apps for analytics or cookies. Moreover, targeted users never sense or feel privacy infringement. Besides that, data compliance is guaranteed for advertisers using this model.
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3) Offer native brand experience
The platform’s native interaction allows efficient and seamless communication between users and brands. The ad format does not follow the easily ignored and intrusive traditional banner outlook, decreasing banner blindness.
Data from Respond.io supports the effectiveness of the sponsored message format, showing that 64% of online consumers prefer communicating with brands and businesses via instant messaging rather than through traditional channels like email or phone calls.
How to Use the Telegram Ads Platform
To get started with Telegram Ads, follow the steps below:
- Open the Telegram Ads Platform and use your phone number to log in.
- Create an organization or choose your account.
- Now, select “Create a new ad” and fill in all the details.
- Now, set the budget and CPM for your ad. Telegram’s minimum CPM is 0.1 Toncoin, covering 1000 impressions initially. But, the actual rates can vary depending on the competition for ad space and the selected channel’s popularity.
- Add your target channels through their link. Ensure that the selected channels have over 1000 subscribers.
- Add funds if necessary.
- Edit, delete, or manage your ads if needed.
- For quick tweaks, duplicate your ads by clicking “Create a similar ad.”
- Follow the statistics tab to monitor the ad performance.
Check this video that shows how to use Telegram Ads:
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Tips for Creating Successful Telegram Ads
1) Understand your potential customers
Before using the Telegram Ads Platform, it’s essential to understand who you want to target. Telegram has an extensive consumer base which gives you an opportunity to target specific geographic locations, interests, and demographics.
2) Foster audience interaction in your channel
If you are a content creator who has a Telegram channel, before launching your Telegram Ads, encourage community engagement through discussions, polls, and comments. Building engagement before launching ads results in better channel visibility, and keeps the audience engaged and more receptive to ads.
3) Never underestimate the power of sponsored messages
The platform offers only one ad format which is sponsored messages. They allow marketers to deliver personalized messages to the audience as they are displayed in users’ channels or chat groups. This ad format aims to target an audience that is present in a space related to the advertisement in question rather than bombarding them with unsolicited ads across the platform.
4) Understand the CPM (Cost per 1000 impressions) model
Telegram Ads works on a cost-per-mille model which shows the cost per 1000 impressions of your ad. Your ad will appear as long as your budget remains available.
This pricing model benefits marketers as it allows them to manage their campaign’s cost. However, in high-demand channels, the same 1000 impressions might cost more. But, this also means better return on investment and more qualified leads.
5) Optimize strategically
Re-strategize your campaign using ad insights to enhance the ad results. Analyze ad performance and make informed decisions. Use popular phrases and keywords in your niche to optimize your texts.
Regularly reviewing the ad performance will help you understand what works and what does not. For instance, if some ads are bringing desired results, allocate a higher budget to them. Likewise, if an ad is not performing well, consider tweaking the content.
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How to Pay for Telegram Ads
Telegram now uses Toncoin as the sole payment method for advertisements. This has empowered Telegram creators to earn crypto rewards and allow marketers to make crypto payments.
How to Buy Toncoin Using Fragment?
A collectible marketplace, named Fragment has been launched by Telegram for buying decentralized usernames. Toncoin is the currency on this marketplace for bidding on Telegram usernames and collectibles.
To buy Toncoin through a fragment, you must have a Telegram Wallet or Ton-compatible wallet such as Tonkeeper to keep your Ton funds. You can get a Toncoin through Apple Pay, a bank card, or even from other exchanges like OKX and Huobi.
When your Tonkeeper is filled with Toncoin, you can log into Fragment and place bids or purchase directly. The Toncoin will then be deducted from your wallet.
What Will You Get From Telegram Monetization?
- Telegram offers a 50% revenue share, which is a fair and transparent compensation model that heavily benefits the creators.
- The platform respects user privacy and ensures the ads are non-intrusive and relevant.
- You can reinvest ad earnings into the platform to further grow your channel, or withdraw them without any additional charges.
- Telegram has rich media support which means you can share files, videos, and images up to 2GB. Premium users get the 4GB support. This allows creators to share top-quality content to gain and retain visitors.
The Takeaway
As Telegram’s popularity continues to grow, more businesses are including the platform in their marketing strategies. That’s not shocking as the brands that use Messenger have multiple benefits over those who don’t.
Finally, whether you’re expanding your business, building a brand, aiming to reach a large audience as a digital marketer or an influencer, or creating thought leadership online, the Telegram Ads Platform is one of the most effective places to begin!
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