Starting a Facebook page is easy and can be done in 2 minutes.
The problem occurs when you try to grow it and get people to like it.
According to Datareportal.com, the last updates to data published in June 2021 showed that the typical global users had only ever liked 1 Facebook page in all the time they’d been using the platform. It means that during their lifetime activity on Facebook, they barely like any pages, so we can learn that gaining Facebook page likes is difficult.
It all happened because Facebook has decreased the organic reach potential of Facebook pages, so it became hard to get exposed to new audiences and attract them to like your page.
Setting up the page correctly
Whether you have just created a new Facebook page or you already have one, it’s crucial to provide as much information as possible:
- Professional profile image
- Professional cover image
- Bio
- Page about section
- Contact details
- Website
- Social links
- Page category
- Opening hours (if relevant)
- Services
- Language
- Privacy and legal info
Setting up your Facebook page with all the information will help you look more professional and convince more users to like your page and feel connected to it.
If you want to grow your Instagram as well, check out this post about using all of Instagram’s features to gain more followers.
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Post regularly and consistently
Never stop posting engaging posts that are relevant to your page audience. It will help your page look fresh and active, which is good for attracting new page visitors and strengthening the connection between your page and its followers.
An easy way to post content regularly is to plan your month and schedule the page posts using Meta Business Suite for future publishing.
There is actually a connection between working out and growth marketing. Find out more in this post.
This interesting video talks about how often you should post on your Facebook page:
Do NOT invite your friends to like the page
Even though it sounds strange not to take advantage of your network, you should consider your page a standalone business with a specific target audience.
Are your friends in your target audience criteria?
If not, don’t invite them, as it will cause a drop in your page engagement rate and hurt it in the long term.
In addition, when you use Facebook Ads, you can define your audience by Facebook page visitors or people who have already engaged with your page.
Therefore, don’t confuse the algorithm and make sure your Facebook Ads audiences stay relevant by being focused on getting only relevant users to like and follow your page.
Use videos
Videos (Especially short ones) have become the most consumed type of content on the Internet.
Rather than posting only images, you will reach a broader audience by uploading engaging videos.
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Use Facebook Ads
Facebook Ads is a great way to reach the specific audience relevant to your page.
Creating a Facebook Page Likes campaign is highly recommended to increase your followers and page engagement rate.
Pay attention to writing compelling ads that deliver the right marketing message to the right audience, and watch your page likes grow!
According to Adespresso.com, the average cost per Facebook page like is $0.38, so it would cost $380 to get 1,000 Page likes using paid ads.
Respond to every comment and message
Gaining page engagements is hard, so show respect and appreciation to every user who comments or messages your page.
Engaging with your page followers will strengthen the connection between the two sides in the long term.
Did you know that you can leverage Facebook groups for organic growth? Find out more in this post.
Post at the right time
Use your Facebook Page Insights tool to analyze what time is optimal for posting content based on your page audience.
Posting at the right time helps to increase engagement rate and reach new users on the platform.
To conclude,
Growing a Facebook page fast is possible, but you must do it correctly. Think about your target audience and marketing message when creating content, and show appreciation to those who interact with your page!
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