Digital Marketing is a wide term that consists of many elements. It involves designing skills, video editing, social media marketing, paid advertising, b2b marketing, email marketing, SEO, and more.
If you want to grow your business through digital marketing channels, you must use different tools that help you promote your business faster and more efficiently.
If you don’t use the right tools in digital marketing, it could be a waste of time and resources. Therefore, it’s crucial to pick the right tools for your needs.
In this post, we expose the top seven tools for digital marketing.
Canva is one of the best online design platforms.
This tool lets anyone create professional-looking designs, even if they don’t have design experience. Canva has made it possible thanks to its simple user interface and other great features.
Canva offers a library of over 100 million free and premium customizable templates you can use to create any design. It also has a massive library of stock images, graphics, videos, audio, and more.
With this tool, you can create ads, social media posts, and other designs for digital marketing.
Collaboration on your designs is made easy with Canva.
This tool has advanced features like a content planner, text-to-image maker, smart mockups, and more.
Canva has a free plan offering access to a limited library of templates and assets. Canva also has a paid plan that includes access to all of its features.
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2) ChatGPT
The world of AI evolves fast. Probably all of you have already heard about ChatGPT, the AI tool that helps to think, create, write, and plan almost anything!
This tool has many uses for digital marketing tasks like content creation, lead generation, customer service, content planning, business ideation, market research, and more.
There is a free ChatGPT plan that includes access to the tool with GPT-3.5
As part of the paid plan, you will receive access to ChatGPT during peak times, faster response times, priority access to new features and improvements, and the ability to use the tool with GPT-4, the most up-to-date language model currently available.
By using ChatGPT, you’ll be able to enhance your workflow and save time.
Read this post to find out the ways ChatGPT can help digital marketers.
This great video shows examples of how to use ChatGPT for digital marketing:
3) Google Analytics
Google Analytics is a free web analytics service offered by Google.
This tool helps track your website traffic and gain valuable insights. It’s one of the most popular web analytics services, helping millions of website owners understand how users behave on their websites.
The main features of Google Analytics are real-time reporting, comprehensive reporting, customizable dashboards, and integration with other Google products and third-party tools.
Google Analytics is a must-have tool for any website owner.
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4) Hotjar
Hotjar is another beneficial tool for traffic analysis. It helps understand website traffic better with features like Heatmaps, session recording, feedback polls, surveys, and funnels.
Its best feature is the session recording, which allows you to watch how real users interact with your website.
We recommend Hotjar to every digital marketer/business owner who wants to improve his website conversion rate, reduce bounce rate, and gain valuable insights on different audiences.
Hotjar has a free plan for up to 35 daily session recordings and unlimited heatmaps, and it has paid plans with additional features.
5) Midjourney
Midjourney is considered one of the best text-to-image AI generators available. It can create realistic and surreal images from text prompts.
This tool is widely used and is still under development as new versions come out every once in a while.
Digital marketers can create beautiful and eye-catching images with Midjourney. The options are limitless!
Midjourney has a free plan for up to 25 image generations and paid plans for additional ones.
6) Mailchimp
Mailchimp is an email marketing platform that helps businesses connect with their subscribers by sending emails and building email campaigns.
The tool has many features, like a template library, drag-and-drop editor, segmentation, automations, and reporting.
Email marketing is one of the digital marketing channels with the highest ROI (Return on investment). Therefore, you should consider using Mailchimp to do email marketing at its best.
Mailchimp has a free plan for up to 2,000 subscribers and 10,000 emails per month. It also has paid plans for additional subscribers, emails per month, and other features.
If you are into email marketing, reading this post may help you understand the basics.
7) Semrush
Semrush is the best SEO and marketing toolkit that helps businesses improve their organic visibility and performance on search engines.
Some of its best features are keyword research tools, on-page SEO, competitor analysis, PPC management, social media marketing, and more.
Organic marketing is a crucial digital marketing channel. By using Semrush, you can make the most out of your website and reach more potential audiences.
Semrush doesn’t offer any free plans but only paid ones. The Pro plan is a good option for small businesses and individuals who need the basic SEO features of Semrush.
To conclude,
You can save time and money by using the best online tools for your needs, so make sure you choose the right ones for your business.
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