Does the term “guerrilla marketing” mean anything to you?
Guerrilla marketing is a popular marketing method used by many brands around the world. The name originated from “guerrilla warfare”, which is a competition between unequal opponents.
Businesses of all sizes and types can benefit from Guerrilla Marketing. Usually, businesses using this approach are low-budget businesses that don’t have the budget to promote themselves in the traditional methods like PPC Campaign management, prints, News and TV, and more.
Guerrilla Marketing is all about trying different ways of marketing that few businesses have already done. Keep an open mind and think of marketing ideas that may seem crazy at first for your business.
It may sound funny, but you can get inspiration from children by asking them how they would promote your business. We promise you that you will be surprised by how creative and original children can be with their ideas.
If you are wondering what special skills digital marketers should have to succeed, then read this post.
If you are a business that wants to reach more people with a low budget, then you must keep reading this article!
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These are the crucial factors of Guerrilla Marketing that you must take into account when thinking of implementing this marketing strategy in your business:
1) There is no need for a high budget but mainly for time
Guerrilla Marketing tactics usually combine unconventional ways to promote your product or service. Therefore, it could be beneficial for small businesses with a low budget.
Keep in mind that your time is also a valuable asset. Therefore, if implementing your tactics takes too long, you should consider it again.
I love this video that explains how you can apply Guerrilla Marketing on a small budget:
2) It can create a "buzz"
The results of using Guerrilla Marketing are never predictable. It could be marketing actions that will not generate any results or will generate unbelievable results for your business that nobody has ever dreamed of.
As a result of this method, if you have already seen some success, it can become a well-spoken topic of discussion, which allows you to reach even more people.
The negative side is that you can’t be sure the “buzz” will stay for too long.
3) Guerrilla Marketing is memorable
When you get brand exposure with Guerrilla Marketing tactics, there’s a better chance that people exposed to your marketing message will remember it much better than they would if they were exposed to it in a regular PPC campaign.
Take into account that Guerrilla Marketing relies on the audience to spread your marketing message, therefore you have less control over how it and the way it will be perceived.
Read this post to learn how to differentiate your brand from your competitors.
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4) Targeted
Guerrilla Marketing can target specific audiences or locations, allowing a more focused approach.
Even though Guerrilla Marketing campaigns can be well-targeted, they are limited in their reach as they rely on word-of-mouth spreading.
In conclusion,
Guerrilla Marketing is a unique approach that enables marketers to turn their imaginations and visions into real campaigns that generate results for their businesses using a low budget.
If you consider implementing this marketing strategy in your company, take into account that it has weaknesses as well.
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