A business owner is always tempted to close as many deals as possible with as many clients as possible.
It makes sense as everyone wants to grow their businesses. But is it always good to close the deal with your potential client?
When a deal is closed, the work begins, and you’ll need to make sure that your new client is satisfied with the work at the end of your project.
What if you knew ahead of closing a deal that the potential client was not a good match for you?
These are the “red flags” you must consider before starting to work with new leads and turning them into paying customers.
These conditions are only suggestions and can be used as lead filters – Only leads that don’t raise red flags are eligible to work with your business.
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1) When they don't seem happy to close a deal
If a potential client doesn’t express his desire to get the work done, they may be upset with the results as they don’t appreciate the value of the project. Think twice before working with someone like this.
Do you want to be able to close any deal you wish? This post about how to be a great salesman may interest you.
2) When they make "dream promises"
If a potential client makes you promises that sound scammy, for instance: “I promise you that you will receive a lot of money once the project is finished” or any other statements that try to make you feel like you may get a lot only after delivering the results.
Make sure that the project details are well-defined and that both sides are aware of them upon starting to work on it.
Even though it’s tempting to close the deal because of those dream promises, I recommend taking a few days to think about it.
This great video shows when it’s the right time to fire your clients:
3) When they lower your value
If a lead lowers and disregards your value to get a better price, or for any other reason, then it means that the work you deliver may be undervalued as well.
Work only with potential clients who will probably appreciate your work and believe in its value.
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4) If you feel any kind of uncomfortable feeling by interacting with the potential client
Although inner feelings are hard to explain, they should always be listened to. If you feel uncomfortable interacting with a potential client, pass it over and focus on the next one.
5) When you don't believe that you can deliver good results to that lead
You should always focus on working with clients who are satisfied with your work, so if you think you can’t provide real value to that lead, then tell the truth.
Most times, they will appreciate your honesty.
6) If the price is not "good enough"
After lowering your proposal’s price, if a lead continues to complain that it’s not “good enough,” it’s recommended to explain that you believe in the value of your work and cannot lower it anymore.
If you behave like that, You will have control over your project budget, and potential clients will appreciate your work even more.
This post may interest you if you want to learn how to differentiate your brand from your competitors regardless of price.
7) If they talk badly about others and behave badly
If a potential client acts like this, then you can assume that as a client, they may behave the same to you.
Don’t be too motivated to close the deal no matter what – First, think if that lead is a good fit for you.
To conclude,
While businesses need to close as many deals as possible, there are times when you should avoid working with potential clients since this can hurt your business more than help it.
Pay attention to small details that may predict how working with a potential client will look like.
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