With the growing popularity of Telegram as a messaging platform, businesses are increasingly looking for effective advertising solutions.
As for Telegram advertising, two prominent available options are Telega.io and the official Telegram Ads platform.
In this blog post, we will dive into the features of each platform and uncover why Telega.io stands out as the best option for running ads on Telegram.
If you are a business owner or a digital marketer who wants to promote your products and services on Telegram, stick around because you don’t want to miss this post.
Telega.io Overview
Telega.io is a third-party platform specializing in advertising on Telegram.
This platform offers a user-friendly interface with a wide range of advertising options tailored to meet the needs of any advertiser who wants to leverage the power and cost-effectiveness of Telegram Ads.
The Key Features of Telega.io
1) Comprehensive Targeting Options
The best thing about Telega.io is its advanced targeting options, letting you browse channels and filter them by name, topic, language, price range, average CPM, and more.
After you apply your filter, you will see a list of the relevant channels you were looking for and it’s also available to view each channel and its stats, like total followers, average views per post, average CPM, and ER which is the ratio of all subscribers to reach for the average post on a channel.
By getting to know each channel you research, you can craft the best Telegram Ads campaign and include only channels with audiences that are 100% relevant to your products/services.
2) Diverse Ad Formats
This platform supports various ad formats:
- 1/24: 1 hour in the top and 24 hours in the feed
- 2/48: 2 hours in the top and 48 hours in the feed
- 3/72: 3 hours in the top and 72 hours in the feed
- 7 days: 3 hours in the top, 7 days in the feed
- Native: the author natively describes the product or service according to the client’s specifications. 1 hour in the top, 7 days in the feed.
There is a fixed price payment for each ad format, with the 1/24 ad format being the cheapest and the Native the most expensive. On Telega.io you don’t pay per ad impression, but a fixed price for your order regardless of how many impressions your ads receive.
The diversity in ad formats enables channels to test different formats to find the ones that work best for their needs.
If you are a Telegram channel owner looking for the best way to grow it fast, reading this post may give you the answer.
In this video, you can see how to use Telega.io to run ads on Telegram:
3) Detailed Analytics
Telega.io provides in-depth analytics and reporting, allowing advertisers to track the performance of their campaigns in real time. The available metrics are views by time, total views, cost per view (CPV), link follows, click-through rate (CTR), and cost per click (CPC).
In addition, there’s an option to add custom UTMs to your links to track conversions and traffic sources.
By analyzing these metrics for each channel you advertise on, you will be able to determine which channels work best for you and shift your budget toward them.
4) Public Reviews
On Telega.io, you can view the average rating each channel has on the catalog.
The best thing is that you can even view reviews by real advertisers who have already promoted their products and services on different channels, empowering you with useful knowledge.
Some Telegram channels on Telega.io may violate the guidelines, for example, deleting your ad before the ad format is completed.
But reviews are a great way to ensure the channel owners on Telega.io will keep your ads as long as required.
Channel owners on this platform thrive for positive reviews as it helps them climb up in the catalog of channels and get exposed to more potential advertisers.
5) Easy Ad Templates
When crafting a new campaign on Telega.io, you can create a new ad template or use a saved template you used in the past, simplifying the campaign launch process.
The template may include specific text, links, images, or videos.
Official Telegram Ads Platform Overview
The official Telegram Ads platform offers a more straightforward approach to advertising. It is directly integrated into Telegram’s ecosystem, making it easy for its millions of users to access it.
If you are looking for the best advertising platform and wondering whether Telegram is right for you, this post may give you the answer.
Key Features of Telegram Ads
1) Direct Integration
Being an official platform, Telegram Ads offers direct integration with the Telegram app. Channel owners can access their monetization tab to view their earnings and even reinvest them in Telegram Ads easily.
You will be required to sign in to Telegram Ads using your Telegram account to start running ads on the platform.
Important notice: Telegram Ads won’t display your ad for users in the following countries: Russian Federation, Ukraine, Israel, and Germany.
2) Broad Reach
The platform leverages Telegram’s extensive user base, providing you access to millions of active users.
There’s an option to target specific channels by inserting their URLs.
3) Simple Ad Creation
Telegram Ads simplifies the ad creation process, making it accessible even for businesses with limited advertising experience. Its user-friendly interface guides advertisers through each step, from writing the ad to launching the campaign.
However, there’s no option at the moment to add images/videos to the ads on Telegram Ads.
4) Using TON Cryptocurrency for Payments
On Telegram Ads, you can only pay with Toncoin (cryptocurrency) for advertisements. This payment method was introduced to provide a more efficient and cost-effective way for users to purchase in-platform ads. TON was chosen due to its low fees and high transaction speeds
Telega.io vs. Telegram Ads - Which Is Better?
1) Targeting Options
While Telegram Ads provides basic targeting options, focusing more on reaching a broad audience, Telega.io offers more detailed targeting options, allowing advertisers to tailor their campaigns to specific audience segments.
This can eventually help advertisers achieve a better engagement rate and ROI.
2) Ad Formats
Telegram Ads focuses on native ads and charges advertisers per ad impressions. On Telega, you pay a fixed price for your order and have more detailed targeting options available, giving you the flexibility to choose the ad format that works best for you.
3) Ad Customization
Telega.io offers an easy-to-use experience when it comes to creating ads.
You can customize your ads using images, videos, and links, and save them as a template.
Telegram Ads doesn’t offer the option to use images and videos within your ads, plus the ad customization process may feel less intuitive than on Telega.io.
4) Payment Options
While Telega.io lets you pay using USD, On Telegram Ads you can pay only with TON, which makes it harder for advertisers who don’t have a crypto wallet available.
To conclude,
While Telegram Ads is a new platform and is currently in its Beta version, Telega.io is a growing platform with thousands of new advertisers joining every month.
Telega.io is clearly the best option for running ads on Telegram at the moment because of its easy-to-use interface, ad formats, channel reviews, and more.
