Google Ads is one of the biggest online advertising platforms. For years, businesses have been using Google Ads to grow by generating relevant website traffic that leads to potential clients, sales, and more.
This platform is an ever-changing one. Its look and features change rapidly. However, the fundamentals of creating a Google Ads campaign that works are still the same.
1) Set clear goals
Before creating your Google Ads campaign, you must consider your campaign goals.
Is the campaign intended to generate leads or sales? (Performance)
Does the campaign aim to raise brand awareness?
Is the campaign intended to increase website traffic?
Once answering these questions, you can set up a campaign with the right objective to better achieve your goals.
2) Do a keyword research
After defining your campaign goals, conduct keyword research to understand your market better. The keywords you choose are crucial because they determine who sees your ad regardless of your campaign type.
The keywords you use should be relevant to the product or service you are selling and have a good search volume so the Google algorithm can expose your ads.
Find out how keyword research can help your website SEO by reading this post.
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3) Choose relevant locations and languages
When setting up a PPC campaign on Google Ads, you can choose different locations to target within your campaign. If your service or shop is local, target only relevant locations, so you don’t waste money on irrelevant clicks.
4) Use relevant ad copy and images
When creating the ads for your campaign, try to make the ad copy as relevant as possible to your keywords and landing page. Google uses this metric to determine your ad quality, relevance, and landing page experience. These metrics determine what average CPC (Cost-per-click) your campaign will have and its conversion rate, which is critical for the success of a campaign.
The algorithm of Google wants its users to view only relevant ads, so make sure that yours is relevant too.
Every search ad consists of headlines and descriptions. We recommend entering as many relevant texts as possible. Your ad is well optimized when your optimization score is “Excellent”.
If you create a display network campaign, use relevant banners in different sizes. It is recommended to create responsive display ads that contain both text and images.
Read this post to learn how to create a killer landing page that converts well.
5) Set a budget
Use a fair budget to generate enough clicks and conversions. If your campaign runs out of daily budget, then it will stop showing that day until the next one.
In some cases, the algorithm may spend up to X2 of your daily budget in a single day, but at the end of the month, your campaign’s total spend will remain the same.
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6) Track your results
Launching a PPC campaign is not enough. Track your campaign and optimize it to achieve better results.
See what’s working and what’s not, and optimize the campaign accordingly for the highest ROI (Return-on-investment) possible.
This video shows exactly how to understand your Google Ads campaign performance:
To conclude,
Setting up a successful Google Ads campaign that works is not so easy. It requires choosing the correct settings, keywords, and ads. However, once you create a high-quality, relevant campaign, it will be easier to achieve good results, so invest a lot of time in the campaign creation and don’t skip any of these steps.
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