The Connection Between Paid Advertising and Organic Growth

Barak Zamler

Sales & Marketing Specialist

In the ever-competitive world of online presence, websites constantly battle for eyeballs.

Organic growth, the holy grail of SEO and content marketing, takes time and dedication. However, in the long term, it would reward you by potentially gaining a massive number of organic traffic visiting your website.

In addition to organic growth, paid advertising (or PPC) is another popular marketing method among many businesses.

If you want to improve your PPC skills, read this post to have the lowest cost per result.

Paid advertising lets you bid to display ads on platforms like search engines or social media.

You target specific audiences and pay when users click your ad, visit your website, or take another desired action. This targeted promotion gets your brand noticed and drives initial traffic.

So the big question is whether there’s a connection between paid advertising and organic growth.

A common mistake made by many business owners is assuming that paid advertising hurts the organic exposure a website receives.

A common mistake made by many business owners is assuming that paid advertising hurts the organic exposure a website receives.

This is how using paid ads correctly can help your organic growth instead of hurting it:

1) Boost brand awareness

Organic growth thrives on a foundation of brand awareness.
People can’t find what they don’t know exists.

Paid advertising platforms like Google Ads, Meta Ads, LinkedIn Ads, and more, allow you to target specific demographics and interests.

By focusing on the right audience, you ensure that your message reaches people who may become your most loyal customers.

Not sure how to find your target audience? This post can help you with it.

As your target audience sees your ads and engages with them, your brand credibility will rise.

Eventually, they may find your brand name in organic searches, visit your website, and read about your brand.

This starting point of using paid ads can help you achieve organic results as people start looking for your website on the search engine.

2) Content (with promotion) is king

Is it enough to create high-quality content for your target audience?
I don’t think so. The purpose of content marketing is to get your message in front of the right eye.

Using paid promotion for your content helps your organic growth because you can reach your exact target audience using advanced targeting options offered by the biggest advertising platforms.

The kind of content you can promote is blog posts, social media posts, podcasts, videos, and more.

When successfully targeting the right audience with compelling content, we can expect a high engagement rate, which signals the search engines that the content is valuable, potentially improving your organic ranking.

content with promotion is king

3) Enhancing SEO using paid search

A smart thing you can do using paid search is analyze user behavior on your website to find out what keywords drive the highest engagement rate and conversion rate.

Google Ads shows a search term report showing what your target audience is looking for. This can help you finetune the SEO keywords you use within your website.

By applying this method you can find out pretty fast the SEO keywords you should focus on.

To conclude

Synergy is key.

The best practice for website promotion is leveraging SEO for organic growth with PPC to drive targeted traffic, understand your audience, and promote valuable content.

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